Cashify
Cashify has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Cashify's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rajkummar Rao | Past | 30 Nov 2023 | 30 Nov 2023 |
| Rashmika Mandanna | Past | 8 Feb 2022 | 8 Feb 2022 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 26 Jun 2025
A short film set at an Indian wedding where the groom wears a garland of old phones and guests gift used handsets instead of cash envelopes, to reframe idle smartphones as money; ran on Instagram, YouTube Shorts and Meta ahead of the festive upgrade season.
Agency: Dhindora Media.
Ad film · 30 Nov 2023
Two humorous films with brand ambassador Rajkummar Rao positioning refurbished smartphones as the smart, budget way to get a dream phone and as a lower e-waste choice; rolled out on TV and digital.
Agency: L&K Saatchi & Saatchi. Talent: Rajkummar Rao.
Regional · 8 Feb 2022
Cashify's first campaign with a female ambassador: 35-second TVCs with a 'Fy Fy' jingle in Telugu, Tamil and Kannada, with Hindi to follow, telling people to sell the phones lying in their drawers for instant payment; phase one targeted Andhra Pradesh, Telangana, Tamil Nadu and Karnataka.
Agency: Mind Your Language!. Talent: Rashmika Mandanna.
Agencies
Credited on Cashify's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Dhindora Media | 1 campaign | 26 Jun 2025 |
| L&K Saatchi & Saatchi | 1 campaign | 30 Nov 2023 |
| Mind Your Language! | 1 campaign | 8 Feb 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cashify | 0 | 0 | 3 | – | 26 Jun 2025 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Cashify doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
Which agency works on Cashify's campaigns?
Credited on Cashify campaigns: Dhindora Media (1 campaign, latest 26 Jun 2025); L&K Saatchi & Saatchi (1 campaign, latest 30 Nov 2023); Mind Your Language! (1 campaign, latest 8 Feb 2022).
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