Milton Liya Kya
A back-to-school campaign for a 75-colour range of kids' bottles and tiffins, led by a jingle that Instagram composer Yashraj Mukhate built by playing the tiffins and bottles as instruments alongside child actor Shravani Sharma. Amplified on OOH, social, on-ground and OTT; a million views in 36 hours.
| Brand | Hamilton Housewares (Milton) |
|---|---|
| Agency | Not named |
| Talent | Yashraj Mukhate, Shravani Sharma |
| Channels | OOH, social, on-ground, OTT |
| Source | afaqs! |
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