Regional TVC with Marathi star Amruta Khanvilkar and Gujarati actor Kinjal Rajpriya turning everyday skin 'nakhras' into 'nikhaar' with the 18-herb soap, run digital-first across Marathi TV, social, influencers, retail and festive platforms such as Ganesh Chaturthi and Gudhi Padwa. Won at the ET Brand Disruption Awards 2026.