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RegionalIndia4 Aug 2025

Nakhrewali to Nikharwali

Regional TVC with Marathi star Amruta Khanvilkar and Gujarati actor Kinjal Rajpriya turning everyday skin 'nakhras' into 'nikhaar' with the 18-herb soap, run digital-first across Marathi TV, social, influencers, retail and festive platforms such as Ganesh Chaturthi and Gudhi Padwa. Won at the ET Brand Disruption Awards 2026.

BrandMedimix
AgencyNot named
TalentAmruta Khanvilkar, Kinjal Rajpriya
ChannelsTV, digital, social, in-store
SourceMediaNews4UET BrandEquity

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