Banking JaiseMeriMarzi
A seven-week brand campaign built on a jingle and hook step, showing the bank working across branches and app for everyone from busy professionals to senior citizens. It ran in eleven regional languages on web, OTT, social with influencers and inside branches. Plan B Advertising created it.
| Brand | Ujjivan Small Finance Bank |
|---|---|
| Agency | Plan B Advertising |
| Talent | Not named |
| Channels | digital, OTT, social, in-store |
| Source | MediaNews4U |
More from Ujjivan Small Finance Bank
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Trust brand filmsAd film · 26 Jul 2023 | Ad film | McCann Worldgroup India | 26 Jul 2023 |