Dil se Karo Baat, Bhagwan Ke Saath
An agarbatti campaign that widened prayer beyond the pooja room to the quick prayer said in a hurry, arguing that how you pray matters less than praying with your whole heart. Gaurav Tayal, who runs ITC's matches and agarbatti business, set out the thinking to BrandWagon.
| Brand | ITC |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | Financial Express |
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