Mangaldeep Ka Mangal Kumbh
An augmented-reality build that took Maha Kumbh rituals to people who could not travel to Prayagraj, with 360-degree interactive scenes and a hybrid ritual in which virtual offerings were physically carried to the Ganga.
| Brand | ITC |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Social Samosa |
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