Rang Hi Asli Pata Hai
A collaboration with Zomato that used house colours as delivery landmarks: for 15 days the food-delivery app showed colour identifiers on nearly four million orders, backed by a digital film about a delivery partner navigating by house colour instead of street address.
| Brand | Asian Paints |
|---|---|
| Agency | White Rivers Media |
| Talent | Not named |
| Channels | digital |
| Source | ET BrandEquity |
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| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Zomato | Rang Hi Asli Pata HaiIntegrated campaign · 4 Jul 2026 | Integrated campaign | White Rivers Media | 4 Jul 2026 |
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