Gamers on Duty
An in-game activation by Leo with Intel: 12 gaming influencers entered a popular shooter as undercover 'Gamers on Duty', used the game's 15-second hold mechanic to confront 'campers' hiding because of laggy laptops, and offered them Legion upgrade discounts on the spot. The encounters became shareable content.
| Brand | Lenovo / Motorola India |
|---|---|
| Agency | Leo India |
| Talent | Not named |
| Channels | digital, social |
| Source | MediaNews4U |
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