KitKat x Spotify - Break the Loop
A partnership with Spotify fronted by Ayushmann Khurrana that let consumers scan specially designed KitKat packs to unlock a personalised Spotify playlist, extending KitKat's 'take a break' idea into a digital-first film plus outdoor advertising, Spotify in-app audio and social content.
| Brand | Nestlé India |
|---|---|
| Agency | Leo India |
| Talent | Ayushmann Khurrana |
| Channels | digital, social, OOH |
| Source | MediaNews4U |
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