Lage Shaandaar, Chale Shaandaar
A TVC marking five years of the Dulux Assurance warranty programme, built on a running argument between two characters over whether the paint's quality or the warranty is the better reason to buy. Directed by Prasoon Pandey; the film extended into connected TV, social, digital and offline festive activations.
| Brand | JSW Paints |
|---|---|
| Agency | Lowe Lintas |
| Talent | Not named |
| Channels | TV, digital, social, OTT |
| Source | Hindustan Times |
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