#LiveItUp
Co-branded campaign with Citi India telling people to step out after two years of lockdown, structured like a viral song video: a teaser, a main film with Tiger Shroff, Rashmika Mandanna and rapper DIVINE, then a hook-step challenge, extended into Diwali under #StartSomethingPriceless.
| Brand | Mastercard India |
|---|---|
| Agency | Not named |
| Talent | Tiger Shroff, Rashmika Mandanna, DIVINE |
| Channels | digital, social |
| Source | The Times of India |
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