Play Your Own Way (second edition)
A Women's Day campaign built on a film of women playing sport on their own terms and vox-pop testimonials from Decathlon's women staff (#HERoesofDecathlon), with runs, cycling, Zumba and badminton events in Mumbai, Bengaluru and Delhi and a target of getting 50,000 women active.
| Brand | Decathlon |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Financial Express |
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