Make in India
A 360-degree campaign launched on the 75th Independence Day around 'Born in France, Made in India', using videos, social, digital and in-store activity to tell customers that 60 per cent of its products were made locally, with a target of 85 per cent by 2026.
| Brand | Decathlon |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social, in-store |
| Source | MediaBrief |
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