Britannia 50-50 Chief Selector
An interactive contest inviting consumers to design the next 50-50 biscuit shape via a QR-code platform with an AI scoring tool, fronted by a digital-avatar Ravi Shastri playing a 'Chief Selector' judging the submissions.
| Brand | Britannia |
|---|---|
| Agency | Schbang |
| Talent | Ravi Shastri |
| Channels | digital |
| Source | Britannia Industries |
More from Schbang
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Lenovo / Motorola India | The Signature SurpriseExperiential · 11 Mar 2026 | Experiential | Schbang | 11 Mar 2026 |
| VIP | Trek Ready with SkybagsIntegrated campaign · 28 Sep 2024 | Integrated campaign | Schbang | 28 Sep 2024 |
| Tata Neu | #RuknaKyunSponsorship activation · 21 May 2024 | Sponsorship activation | Schbang | 21 May 2024 |
| Britannia | #WinkinBackTraditionsFestive · 15 Jan 2024 | Festive | Schbang | 15 Jan 2024 |
| Montra Electric | Bharat ka Super AutoLaunch · 15 Jan 2024 | Launch | Schbang | 15 Jan 2024 |
| Dabur | Jadon se Mazboot Riwaaj - Karwa Chauth SpecialFestive · 1 Nov 2023 | Festive | Schbang | 1 Nov 2023 |
| ShareChat | Bure Trends ka DahanPurpose · 24 Oct 2023 | Purpose | Schbang | 24 Oct 2023 |
| iQOO India | Sleepless StarDigital/social · 6 Jul 2023 | Digital/social | Schbang | 6 Jul 2023 |
More from Britannia
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Thirukkural on the biscuitRegional · 25 Aug 2026 | Regional | Talented | 25 Aug 2026 |
| Crunchy vs Melty / 'Na Re Naa Naa' revivalAd film · 27 Feb 2026 | Ad film | Mullen Lowe Lintas | 27 Feb 2026 |
| Britannia Cakes Fudge ItDigital/social · 13 Feb 2026 | Digital/social | Tilt Brand Solutions | 13 Feb 2026 |
| One good choice makes the next one easierIntegrated campaign · 11 Dec 2025 | Integrated campaign | Lowe Lintas | 11 Dec 2025 |
| Chai Khaa Lo, Good Day Duba LoDigital/social · 26 Sep 2025 | Digital/social | McCann Worldgroup India | 26 Sep 2025 |
| Milk Bikis A Bite of TNRegional · 18 Jul 2025 | Regional | Talented | 18 Jul 2025 |
| Milk Bikis Smart MovesDigital/social · 23 May 2025 | Digital/social | Hogarth India | 23 May 2025 |
| Marie Gold Avani Lekhara Special EditionPurpose · 7 Mar 2025 | Purpose | Talented | 7 Mar 2025 |