#BehenKuchBhiPehen
A music video telling women to dress for themselves rather than to unwritten social rules, written by Dentsu Webchutney, sung and composed by Anushka Manchanda and made with Culture Machine. It ran on YouTube, Facebook and Instagram, picked up radio play on Mirchi and Red FM, and its dance step spread on short video.
| Brand | Max Fashion |
|---|---|
| Agency | Dentsu Creative WebchutneyAgency not named on the source |
| Talent | Anushka Manchanda |
| Channels | digital, social, radio |
| Source | MediaNews4U |
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