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PurposeIndia24 Oct 2023

Bure Trends ka Dahan

A Dussehra-tied CGI film that built a Ravana effigy out of negative digital trends (trolling, body-shaming, misinformation) and burned it, paired with an in-app crowdsourcing push for positive 'Khushiyon se Bhare Trends'; made with Schbang using AI tools.

BrandShareChat
AgencySchbang
TalentNot named
Channelsdigital, social
SourceFinancial Express

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