#WinkinBackTraditions
A Pongal campaign for Tamil Nadu built on an AR filter that made a pot of milk boil over on the user's phone, with the Winkin' mascot at the centre. Schbang handled it and Tamil influencers including Mani Megalai and Deepika Venkatachalam extended it.
| Brand | Britannia |
|---|---|
| Agency | Schbang |
| Talent | Mani Megalai, Deepika Venkatachalam |
| Channels | digital, social |
| Source | BestMediaInfo |
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