Kevin Pietersen Hindi monologue for London flights
A cricket-season social film in which the English batter Kevin Pietersen speaks Hindi to sell the airline's upgraded cabins on the daily India to London Heathrow non-stops. The idea was to use a familiar English face as the bridge between the two markets.
| Brand | Air India |
|---|---|
| Agency | Not named |
| Talent | Kevin Pietersen |
| Channels | digital, social |
| Source | ET BrandEquity |
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