Everyone's In
A music-video campaign by Famous Innovations with Sony Music that repositions American Tourister around inclusive travel. Ananya Panday and Siddhant Chaturvedi star; Chaturvedi and Jonita Gandhi sing the anthem composed by Vayu; Shashanka Chaturvedi directed. Launched on Sony Music India's YouTube, then TV, outdoor and digital.
| Brand | American Tourister |
|---|---|
| Agency | Famous Innovations |
| Talent | Ananya Panday, Siddhant Chaturvedi, Jonita Gandhi |
| Channels | digital, TV, OOH |
| Source | MediaNews4U |
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