Aaruush sponsors: SRM's fest has no title sponsor, and four of its 12 tiers are drinks
SRMIST's Aaruush '26 ran 24 to 27 September 2026 with 12 partners on the fest's sponsor page and no title sponsor. JioSaavn and Parle Agro are back from 2025. Aaruush '27 dates are not announced.
By Saurabh Garg, founder of C4E · Published 28 Oct 2026 · How we check
Aaruush, the techno-management fest of SRM Institute of Science and Technology (SRMIST) at Kattankulathur, Tamil Nadu, held its 20th edition from 24 to 27 September 2026. It has no title sponsor. The fest's sponsor page lists 12 partners for Aaruush '26, each with its own tier. Dates for Aaruush '27 have not been announced. This list is part of our guide to college fest sponsors in India.
Who sponsored Aaruush 2026?
These are the 12 partners on Aaruush's sponsor page, with the tier the fest gives each one.
| Brand | Tier, in the fest's words | Source |
|---|---|---|
| EdubukKnowledge Partner | Knowledge Partner | Aaruush |
 Parle AgroOfficial Beverage Partner | Official Beverage Partner | Aaruush |
| Claps BeveragesRefreshment Partner | Refreshment Partner | Aaruush |
| WholySnacking Partner | Snacking Partner | Aaruush |
| StoriaOfficial Hydration Partner | Official Hydration Partner | Aaruush |
 Welcomhotel by ITC HotelsHospitality Partner | Hospitality Partner | Aaruush |
 JioSaavnExclusive Music Streaming Partner | Exclusive Music Streaming Partner | Aaruush |
 Hell EnergyEnergy Drink Partner | Energy Drink Partner | Aaruush |
 Red BullExclusive Night Sponsor | Exclusive Night Sponsor | Aaruush |
| Accemberg TechnologiesResearch Industry Partner | Research Industry Partner | Aaruush |
 ToyotaAuto Expo Partner | Auto Expo Partner | Aaruush |
 EaseMyTripTravel Partner | Travel Partner | Aaruush |
Who was the title sponsor of Aaruush 2026?
Nobody. The sponsor page has no title tier and no ranking above the partner labels. Red Bull, the “Exclusive Night Sponsor”, and JioSaavn, the “Exclusive Music Streaming Partner”, are the only two whose labels claim exclusivity.
The fest says Aaruush '26 drew a footfall of 1,01,130, including 12,974 external participants from 148 colleges, Careers360 reported on 28 September from SRMIST's release.
Which sponsors came back?
Two partners from Aaruush 2025 are on the 2026 page: JioSaavn, which added “Exclusive” to its music streaming tier, and Parle Agro, official beverage partner both years. See also our list of brands that sponsor the most college fests. Nutribs and TVS Apache, on the 2025 page, are not on the 2026 one.
The 2025 edition, the 19th, ended on 10 September 2025, according to SRMIST's release carried by Business Standard. The fest's 2025 page, as archived in December 2025, named these partners.
| Brand | Tier, in the fest's words | Source |
|---|---|---|
| JioSaavnmusic streaming partner | music streaming partner | Aaruush (archived) |
| Parle Agroofficial beverage partner | official beverage partner | Aaruush (archived) |
| Nutribsofficial gifting partner | official gifting partner | Aaruush (archived) |
 TVS Apachetech rally partner | tech rally partner | Aaruush (archived) |
When is Aaruush 2027?
Not announced. The 2026 edition ran from 24 to 27 September, India Education Diary reported from SRMIST's release. The fest's sponsor page still shows the '26 partners.
Four of the 12 tiers are for something to drink: beverage, refreshment, hydration and energy drink.
We also list the sponsors of Saarang and Shaastra, IIT Madras's two fests.
How we checked: the 2026 list comes from Aaruush's own sponsor page, read on 28 October 2026. The 2025 list comes from the copy of that page the Internet Archive saved on 7 December 2025; two 2025 rows whose brand or tier we could not read clearly are left out, as is the page's undated “Past Sponsors” wall. Dates and footfall come from SRMIST's releases as carried by India Education Diary, Careers360 and Business Standard. The image is from the fest's website.