Who sponsors FA Cup
5 brands have sponsored FA Cup across 5 seasons since 1994. Not here yet: sportswear, automotive, fashion & lifestyle.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 1994 | 1998 | 2006 | 2011 | 2015 |
|---|---|---|---|---|---|
| AB InBev India (Budweiser) | · | · | · | Kit | · |
| Axa | · | Kit | · | · | · |
| E.ON | · | · | Kit | · | · |
| Emirates | · | · | · | · | Kit |
| Littlewoods | Kit | · | · | · | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| EmiratesGulf | Travel & hospitality | Shirt sponsor | 2015 | |
| AB InBev India (Budweiser) | Alcohol | Shirt sponsor | 2011 | |
| E.ON | Energy & industrial | Shirt sponsor | 2006 | |
| Axa | Banking & finance | Shirt sponsor | 1998 | |
| Littlewoods | – | Shirt sponsor | 1994 |
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source5 rows · what our check found on each source page
Shirt sponsor · League · 2015
Front-of-shirt sponsor of FA Cup, 2015–present.
Shirt sponsor · League · 2011
Front-of-shirt sponsor of FA Cup, 2011–2014.
Shirt sponsor · League · 1994
Front-of-shirt sponsor of FA Cup, 1994–1998.
Know when FA Cup signs a new sponsor
One email when a new sponsor signs or a category opens up.