Week of 4 May 2026
11 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
11 campaigns
Ad film · 4 May 2026
A trust-building push for Company-Serviced OYO that revived Sasha Chettri, remembered as Airtel's '4G Girl', in a red T-shirt visually echoing that campaign, with the line 'Ye OYO alag hai. Test us' inviting guests to verify trained staff, photo-verified rooms and working Wi-Fi for themselves rather than take the brand's word for it. Airtel itself joined in, commenting 'Long time no see' on the post.
Talent: Sasha Chettri.
Sponsorship activation · 4 May 2026
Built around MobiKwik's Rajasthan Royals IPL partnership, short films starring cricketers Yashasvi Jaiswal, Ravindra Jadeja and Shimron Hetmyer dramatise everyday UPI cashback and instant personal loans through routine financial decisions.
Talent: Yashasvi Jaiswal, Ravindra Jadeja, Shimron Hetmyer.
Integrated campaign · 5 May 2026
Popeyes India's first television campaign, launched with Rashmika Mandanna signed as brand ambassador and pitched on choosing bold over boring. It ran as a 360-degree rollout across television and digital in South India, with a phased national expansion planned.
Talent: Rashmika Mandanna.
Ad film · 6 May 2026
A summer ice cream campaign built on relatable warm-weather moments, hooked to a rework of the 1990s Hindi film song 'Aaya Mausam Dosti Ka' as 'Aaya Mausam Ice Cream Ka'.
Festive · 6 May 2026
A Mother's Day campaign that uses the familiar Indian household image of a mother's chappal (slipper) with humour to call out low-effort gifting and nudge shoppers toward more thoughtful gifts for their mothers.
Purpose · 7 May 2026
A Mother's Day ad about a mother who turns to an always-patient AI chatbot for help after her son brushes off a request, using the joke to needle sons who neglect their mothers' small asks.
Other · 7 May 2026
The topical hoarding series that has run since 1966, in which the polka-dotted Amul moppet comments on the week's news. Rahul daCunha inherited it from his father Sylvester, who created it at ASP with art director Eustace Fernandes on a free hand from Verghese Kurien. The May 2026 edition marked Karan Johar's Met Gala debut.
Digital/social · 9 May 2026
A Mother's Day campaign built on the idea that a mother's love looks chaotic: panic over a sneeze, social-media stalking out of concern, an unfinished meal treated as a crisis. It celebrates that intensity as instinct rather than something to tone down.
Festive · 9 May 2026
A Mother's Day campaign, 'The Maa Minute', asking India to make every minute with mothers count.
Digital/social · 9 May 2026
A digital film series in which daughters turn to AI for a recipe or for comfort and find it falls short of a mother's instinct, ending with the AI admitting 'I'm still learning'; Borosil cookware and serveware sit inside the kitchen scenes.
Digital/social · 9 May 2026
A digital film released ahead of Mother's Day in which a mother at Barbeque Nation describes her child Chutki's appetite for papdi chaat, pani puri and kulfi while matching it bite for bite, with a twist at the end. Released in Hindi, Kannada, Tamil, Telugu, Bengali and Malayalam.