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Digital/socialIndia9 May 2026

'MAA'dness

A Mother's Day campaign built on the idea that a mother's love looks chaotic: panic over a sneeze, social-media stalking out of concern, an unfinished meal treated as a crisis. It celebrates that intensity as instinct rather than something to tone down.

BrandShemaroo Entertainment
AgencyNot named
TalentNot named
ChannelsNot named
SourceStoryboard18

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