Mirinda
Mirinda has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows on this page confirmed on their sourceHow we check
See how Mirinda compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
More from PepsiCo India (incl. bottler Varun Beverages)
Mirinda is a PepsiCo India (incl. bottler Varun Beverages) brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| PepsiCo India (incl. bottler Varun Beverages) · company, all its brands | 30 | 9 | 14 | 29 Jun 2026 |
| Pepsi | 3 | 0 | 0 | 13 Apr 2025 |
| Mountain Dew | 2 | 0 | 2 | 21 Jun 2011 |
| Gatorade | 0 | 0 | 1 | Undated |
| Slice | 1 | 0 | 3 | 2022 |
| 7Up | 0 | 1 | 2 | Undated |
| Sting | 0 | 0 | 2 | Undated |
| Lay's | 0 | 1 | 1 | Undated |
| Tropicana | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 29 Apr 2026
Mirinda replaced its global brand platform and visual identity, building the new look around semi-circular smile shapes, bold type and outsized fruit on pack, designed in-house by PepsiCo. An influencer activation called Smile Chain carried it on social.
Festive · 10 Mar 2025
A Holi film in which a tense exchange between a mother and her son turns to laughter over a Mirinda, made by Daftar Creative Room.
Agency: Daftar Creative Room.
Agencies
Credited on Mirinda's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Daftar Creative Room | 1 campaign | 10 Mar 2025 |
Questions people ask
Which agency works on Mirinda's campaigns?
Credited on Mirinda campaigns: Daftar Creative Room (1 campaign, latest 10 Mar 2025).
Know when Mirinda signs something new
One email when Mirinda or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Mirinda? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/mirinda, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.









