JK Cement
JK Cement sponsors 2 properties, mostly tv and streaming, then culture, arts and literature, and has 3 campaigns on record. 1 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · Series · 18 Jul 2025
JK Cement was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Co-powered · Event · 2025
"Co-title Sponsor, Alum Inspired" and "Powered By, Blitzkrieg".
Ambassadors
Talent named in JK Cement's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Akshay Kumar | Current | 27 Apr 2026 | 27 Apr 2026 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 27 Apr 2026
JK Maxx Paints signed Akshay Kumar as brand ambassador for a humorous TVC where he answers every question with "JK Maxx," revealed via flashback to be shorthand for his own home-painting journey (putty, primer, paint); positions JK Maxx as an end-to-end wall-solutions brand built on JK WallMaxX Putty and JK WhiteMaxX Cement, rolled out across TV, OTT, CTV, digital, social, outdoor and retail.
Talent: Akshay Kumar.
Ad film · 19 Jul 2023
Four TVCs set in a multi-brand cement retail store use light-hearted conversations among customers, dealers and engineers to reposition what "No.1" means in the cement category and highlight JK Cement's 50-year legacy.
Festive · 1 Oct 2022
A Diwali campaign for JK Cement WallMaxX honouring the painter community who ready homes for the festival while often missing their own family celebrations, based on market research on painters' working lives; conceptualised by Kandid Kanvas & Social Cloud and produced by Bombay Film Company.
Agency: Kandid Kanvas & Social Cloud.
Agencies
Credited on JK Cement's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Kandid Kanvas & Social Cloud | 1 campaign | 1 Oct 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| JK Cement | 2 | 1 | 3 | TV and streaming | 27 Apr 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and JK Cement doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does JK Cement sponsor?
JK Cement has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then culture, arts and literature, including Special Ops 2, Antaragni. The latest is dated 27 Apr 2026.
Who are JK Cement's brand ambassadors in 2026?
Campaigns since April 2025 feature Akshay Kumar. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on JK Cement's campaigns?
Credited on JK Cement campaigns: Kandid Kanvas & Social Cloud (1 campaign, latest 1 Oct 2022).
Know when JK Cement signs something new
One email when JK Cement or a home & building rival signs a sponsorship, an ambassador or a campaign.
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