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Santoor

Personal & home careIndia

Santoor has 4 campaigns on record and no confirmed sponsorships yet.

1Confirmed in 2026
4Campaigns
1Ambassador
2 May 2026Latest deal

4 of 4 rows confirmed on their sourceHow we check

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Ambassadors

Talent named in Santoor's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.

NameStatusFirst seenLatest campaign
Keerthy SureshCurrent12 Aug 202512 Aug 2025

Campaigns

With the agency and talent where the trade press named them.

Sandalwood Ka Remix

Ad film · 2 May 2026

Santoor Shower Gels signed actor Sreeleela as brand ambassador and built a TVC on the idea of an old song remixed for today, recasting sandalwood in a body-wash format for younger buyers.

Agency: Bates Bengaluru. Talent: Sreeleela.

Source: The Live Ahmedabad
Chandrika Onam TVC

Festive · 25 Aug 2025

An Onam film set through a busy festival morning in a Kerala household, built around a chase and a moment between a grandmother and granddaughter, with actor Devika Sanjay and artist Manohari Joy. It ran on television and YouTube through the festive weeks.

Agency: Karikku Bounce. Talent: Devika Sanjay, Manohari Joy.

Source: exchange4media
Double Ayurveda for Double Benefits

Other · 12 Aug 2025

A month-long outdoor push across Mangalore, Mysore, South Goa and North Goa using large billboards and bus queue shelters at Sayyaji Rao Road, Kankanady Circle and the Panjim riverfront. Creative kept the green-and-gold pack colours, added coconut oil imagery and carried ambassador Keerthy Suresh.

Talent: Keerthy Suresh.

Source: afaqs!
Young Soch

Rebrand · 3 Nov 2022

Santoor relaunched its Sandal and Turmeric soap as Santoor Orange with a 'Young Soch' repositioning built around the line 'kyon nahi' (why not), reasserting the brand's younger-looking-skin promise for a new generation of women.

Agency: Fortuity Communications.

Source: BestMediaInfo

Agencies

Credited on Santoor's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

Bates India1 campaign2 May 2026
Karikku Bounce1 campaign25 Aug 2025
Fortuity Communications1 campaign3 Nov 2022

Marketing leadership

As reported in the trade press, with the date and the article.

2 May 2026
Senior Vice President - Marketing: S Prasanna Rai · The Live Ahmedabad

Against personal & home care peers

Confirmed deals only. The full personal & home care leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Santoor014–2 May 2026
Hindustan Unilever7413TV and streaming7 Aug 2026
Procter & Gamble India1311Film15 Jun 2026
Mankind Pharma (Manforce, Prega News)729Kabaddi, hockey, tennis and more20 Jul 2026
Haleon India (Sensodyne, ENO, Crocin)3310Kabaddi, hockey, tennis and more14 Aug 2026

Where peers sponsor and Santoor doesn't

PropertyPeers on it
Zomaland by ZomatoHindustan Unilever, Haleon India (Sensodyne, ENO, Crocin)
Bigg Boss 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Bigg Boss Hindi season 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Pushpa 2: The RuleHindustan Unilever
U MumbaMankind Pharma (Manforce, Prega News)
Punjab KingsMankind Pharma (Manforce, Prega News)
Jaipur Pink PanthersMankind Pharma (Manforce, Prega News)
Patna PiratesMankind Pharma (Manforce, Prega News)

Questions people ask

Who are Santoor's brand ambassadors in 2026?

Campaigns since April 2025 feature Keerthy Suresh. This comes from campaign credits in the trade press, not from endorsement contracts.

Which agency works on Santoor's campaigns?

Credited on Santoor campaigns: Bates India (1 campaign, latest 2 May 2026); Karikku Bounce (1 campaign, latest 25 Aug 2025); Fortuity Communications (1 campaign, latest 3 Nov 2022).