Smile Please
Mirinda replaced its global brand platform and visual identity, building the new look around semi-circular smile shapes, bold type and outsized fruit on pack, designed in-house by PepsiCo. An influencer activation called Smile Chain carried it on social.
| Brand | PepsiCo India (incl. bottler Varun Beverages) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social, in-store |
| Source | MediaNews4U |
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