UltraTech Cement × The Emvies, 2024
- Brand
- UltraTech Cement · Home & building
- Property
- The Emvies · The Advertising Club
- Tier
- Associate
- Date
- 2024
- Source
- Agency Reporter
In association with.
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UltraTech Cement's other deals
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Official partner · Event · 2025
Listed under "Partners"; afaqs! reported the Season 12 signing as "Birla Tilestix".
Official partner · Event · 2025
Listed under "Partners"; named by afaqs! as a Season 12 sponsor.
Purpose · 6 Sep 2024
A campaign urging home builders not to compromise on cement quality, told through a father-son relationship to capture the emotional stakes of a once-in-a-lifetime home-building decision; won gold for Best Multi Mobile Channel Campaign at the 15th Indian Digital Marketing Awards (IDMA) in July 2024. A BIG FM radio integration of the same "Mauka Ek" message ran during the 2023 T20 season.
Ad film · 15 Jan 2024
A brand campaign fronted by Shah Rukh Khan built on personal stories of individual ambition and how infrastructure enables progress, encapsulated in the line "Banega Toh Badhega India" (build, and India will grow), positioning UltraTech as an enabler of people's and the nation's development.
Talent: Shah Rukh Khan.
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