Banega Toh Badhega India
A brand campaign fronted by Shah Rukh Khan built on personal stories of individual ambition and how infrastructure enables progress, encapsulated in the line "Banega Toh Badhega India" (build, and India will grow), positioning UltraTech as an enabler of people's and the nation's development.
| Brand | UltraTech Cement |
|---|---|
| Agency | Not named |
| Talent | Shah Rukh Khan |
| Channels | TV |
| Source | Exchange4media |
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| Campaign | Type | Agency | Date |
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| Ghar Ek, Mauka EkPurpose · 6 Sep 2024 | Purpose | – | 6 Sep 2024 |