Hindustan Unilever
The company behind Hindustan Unilever, with 13 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 7 Aug 2026
A 'Factory Film' that opens up Pears' manufacturing process to show the craftsmanship behind its transparent amber soap bar, built around the line 'Farak Clear Hai' to turn the bar's transparency into the campaign's central creative idea.
Agency: TBWA\Lintas India.
Launch · 10 Apr 2026
A limited-edition Dove shower and hair-care range styled after the Netflix series Bridgerton, with fragrances such as 'Raspberry Rendezvous' and 'Moonlight Masquerade', sold through digital-first retail (Nykaa) to connect the brand with the show's cultural moment.
Digital/social · 13 Mar 2026
A campaign fronted by actor Aneet Padda for Lakmé's SPF-infused 9to5 Hya Beach Edit range, with a social-led film following a working woman's day to frame small everyday victories and self-care as things she 'earned'.
Talent: Aneet Padda.
Digital/social · 15 May 2025
Glow & Lovely commissioned a branded anthem called Noor from Punjabi artist Harrdy Sandhu through Universal Music Group for Brands, with Shehnaaz Gill in the music video. It released on 2 May 2025 as a music-led route into the brand's glow-up idea.
Talent: Harrdy Sandhu, Shehnaaz Gill.
Integrated campaign · 26 Apr 2025
Horlicks argued against the pressure to grow up early, reframing a child's mischief, curiosity and rule-breaking as evidence of healthy development rather than misbehaviour. The work was built with FCB Neo, part of FCB India.
Agency: FCB Neo.
Ad film · 4 Apr 2025
A TVC for the Golden Spoon take-home tub range in which brand ambassador Kajol talks non-stop at a family gathering until a spoonful silences her. The range launched in Vanilla, Mithai Magic and two 2-in-1 flavours, aimed at households buying ice cream for the freezer.
Talent: Kajol.
Launch · 27 Mar 2025
HUL brought Unilever's global Twister stick to India in two flavours and built a multi-media campaign around a swirling 'Twister World', plus a consumer promotion film. Aimed at young buyers looking for a low-calorie summer refresher.
Agency: DDB Mudra Group.
Ad film · 6 Mar 2025
Lifebuoy signed Shah Rukh Khan to front a film that pushes the soap out of germ protection and into skincare, a category it had not claimed before. The trade read it as a deliberate clutter-breaking move to reset what the brand stands for.
Talent: Shah Rukh Khan.
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Purpose · 22 Feb 2025
Vim rewrote the wedding vow so both partners pledge to share housework. The film was shot at a mass wedding of 120 couples in Yavatmal run by the NGO Satchikitsa Prasarak Mandal, and a Swiggy Instamart tie-up put #EqualVow fridge magnets into Valentine's Day gift orders.
Agency: Lowe Lintas. Talent: Rajkummar Rao, Patralekhaa.
Purpose · 19 Sep 2024
A Daughter's Day film built on spoken poetry that asks expecting mothers to say out loud that they want a girl, taking on the preference for a son. It follows the brand's earlier #MeriBetiStrong work.
Agency: Ogilvy.
Purpose · 3 Mar 2024
A film set in a local train compartment where a visually impaired man accepts tea from a stranger an elderly passenger had judged on looks, and explains that he trusts his nose rather than his eyes. It extends the brand's togetherness platform to disability without the usual pity framing.
Purpose · 28 Apr 2023
A Minecraft build recreated the Ganga and invited gamers to fish plastic out of it; for every haul Lifebuoy pledged to clear an equal or larger amount from the real river at the Haridwar bend, with Swayambhu and the Namami Gange programme. The recovered plastic was upcycled into handwash stations for under-served schools.
Festive · 25 Feb 2022
A Holi extension of the Daag Achhe Hain platform. A girl playing colours notices her aunt hanging back because she thinks she is too old, so she hugs her and leaves a child-shaped print on her clothes. The 360-degree campaign went live on TV and outdoor from 1 March 2022.
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