King-Sized glow-up with Shah Rukh Khan
Lifebuoy signed Shah Rukh Khan to front a film that pushes the soap out of germ protection and into skincare, a category it had not claimed before. The trade read it as a deliberate clutter-breaking move to reset what the brand stands for.
| Brand | Hindustan Unilever |
|---|---|
| Agency | Not named |
| Talent | Shah Rukh Khan |
| Channels | Not named |
| Source | Financial Express |
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