Equal Vows
Vim rewrote the wedding vow so both partners pledge to share housework. The film was shot at a mass wedding of 120 couples in Yavatmal run by the NGO Satchikitsa Prasarak Mandal, and a Swiggy Instamart tie-up put #EqualVow fridge magnets into Valentine's Day gift orders.
| Brand | Hindustan Unilever |
|---|---|
| Agency | Lowe Lintas |
| Talent | Rajkummar Rao, Patralekhaa |
| Channels | digital, social, on-ground |
| Source | MediaNews4U |
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