Lifebuoy
Lifebuoy has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows on this page confirmed on their sourceHow we check
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More from Hindustan Unilever
Lifebuoy is a Hindustan Unilever brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Hindustan Unilever · company, all its brands | 8 | 7 | 13 | 7 Sep 2026 |
| Lakme | 4 | 1 | 1 | 7 Sep 2026 |
| Vaseline | 4 | 0 | 0 | 7 Sep 2026 |
| Dove | 1 | 1 | 1 | 21 Nov 2025 |
| Surf Excel | 0 | 0 | 1 | Undated |
| Kwality Wall's | 0 | 0 | 2 | Undated |
| Glow & Lovely | 0 | 0 | 1 | Undated |
| Brooke Bond Red Label | 0 | 0 | 1 | Undated |
| Bru Gold | 1 | 0 | 0 | 2 Dec 2025 |
| Clinic Plus | 0 | 0 | 1 | Undated |
| Cornetto | 1 | 0 | 0 | 2025 |
| Horlicks | 0 | 0 | 1 | Undated |
| Liquid I.V. | 1 | 1 | 0 | 2026 |
| Pears | 0 | 1 | 1 | Undated |
| Vim | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Ambassadors
Talent named in Lifebuoy's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shah Rukh Khan | Past | 6 Mar 2025 | 6 Mar 2025 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 6 Mar 2025
Lifebuoy signed Shah Rukh Khan to front a film that pushes the soap out of germ protection and into skincare, a category it had not claimed before. The trade read it as a deliberate clutter-breaking move to reset what the brand stands for.
Talent: Shah Rukh Khan.
Purpose · 28 Apr 2023
A Minecraft build recreated the Ganga and invited gamers to fish plastic out of it; for every haul Lifebuoy pledged to clear an equal or larger amount from the real river at the Haridwar bend, with Swayambhu and the Namami Gange programme. The recovered plastic was upcycled into handwash stations for under-served schools.
2 deals outside India
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Lifebuoy is on CINEMAWALA's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lifebuoy is listed among NAF Entertainment's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
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One email when Lifebuoy or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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From monumentum.in/brand/lifebuoy, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.