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Integrated campaignIndia26 Apr 2025

Mischief is a Sign, that Growth is Fine

Horlicks argued against the pressure to grow up early, reframing a child's mischief, curiosity and rule-breaking as evidence of healthy development rather than misbehaviour. The work was built with FCB Neo, part of FCB India.

BrandHindustan Unilever
AgencyFCB Neo
TalentNot named
ChannelsNot named
SourceMediaNews4U

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