Gift of the Ganga

A Minecraft build recreated the Ganga and invited gamers to fish plastic out of it; for every haul Lifebuoy pledged to clear an equal or larger amount from the real river at the Haridwar bend, with Swayambhu and the Namami Gange programme. The recovered plastic was upcycled into handwash stations for under-served schools.

Brand	Hindustan Unilever
Agency	Not named
Talent	Not named
Channels	digital, social, on-ground
Source	BestMediaInfo