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PurposeIndia3 Mar 2024

#SwadApnepanKa with the differently abled

A film set in a local train compartment where a visually impaired man accepts tea from a stranger an elderly passenger had judged on looks, and explains that he trusts his nose rather than his eyes. It extends the brand's togetherness platform to disability without the usual pity framing.

BrandHindustan Unilever
AgencyNot named
TalentNot named
ChannelsNot named
Sourceexchange4media

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