A festive sales campaign for Akshaya Tritiya run under a different name in each southern market: 'Akshaya Tritiyai Kondattam' in Tamil Nadu and Puducherry, 'Akshaya Tritiya Vedukalu' in Andhra Pradesh and Telangana and 'Akshaya Tritiya Sambrama' in Karnataka. The offer across its 63 stores was Rs 250 off per gram on gold, Rs 75 extra per gram on old-gold exchange and Rs 12,500 off per carat on diamonds.
