Cinthol
Cinthol has 9 campaigns on record and no confirmed sponsorships yet.
9 of 9 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Cinthol's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Anushka Sharma | Past | 7 Jun 2022 | 7 Jun 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 17 Jun 2026
A TVC for Goodknight Flash liquid vaporiser built on a consumer insight that over half of parents link children's poor sleep to mosquitoes, dramatising a family's race to clear a nursery of mosquitoes within six minutes before the mother arrives home, backed by the RNF Formula (Renofluthrin).
Agency: Lightbox (in-house).
Festive · 15 Oct 2025
A festive-season automatic home-freshener variant, 'aer matic Royal', in a Warm Vanilla fragrance, launched with a new TVC positioning air care as both a daily essential and a festive indulgence.
Agency: Godrej Creative Lab (in-house).
Ad film · 8 Jan 2025
A TVC in which a woman on a bus gives a visually impaired schoolgirl the window seat and narrates the view for her; the girl tells her she is beautiful because those beautiful on the inside are the ones who truly are. The soap brand's argument for inner beauty in a category with full penetration and little differentiation.
Agency: Lightbox.
Ad film · 24 Nov 2023
A TVC for Godrej Expert Rich Crème hair colour built on the observation that 25-to-35-year-old buyers pick a shade on a close friend's advice, so the brand casts itself as that friend. Made by Lightbox, GCPL's in-house creative studio.
Agency: Lightbox.
Ad film · 2 Nov 2023
A winter film in which a boy shelters a shivering puppy inside his woollen sweater and is told he cannot keep it; his mother, washing the sweater afterwards, understands what it held. It runs Ezee's case as a liquid detergent that protects delicate woollens from pilling.
Agency: Lightbox.
Show 4 more
Regional · 20 Nov 2022
A Tamil Nadu campaign whose line translates as 'dreams shine the brightest under the scorching sun'. The protagonist, a district collector, makes her younger sister want the same job, and dust, heat and pollution stand in for everything women push through. Built on the state's record number of women district collectors.
Agency: Creativeland Asia.
Ad film · 13 Jul 2022
A TVC for the sandal and turmeric soap in which actor Shaheer Sheikh finds his on-screen wife working at her bakery, making the case that a woman can look after her skin while running her day.
Agency: Creativeland Asia. Talent: Shaheer Sheikh.
Ad film · 7 Jun 2022 · Reported value Rs 15
Anushka Sharma tells a friend that grey hair is not a big problem, only a fifteen-rupee one, pitching the new Rs 15 mini pack of Godrej Expert Rich Crème at urban and rural buyers alike.
Agency: Creativeland Asia. Talent: Anushka Sharma.
Festive · 12 Jan 2022
A Pongal campaign for Cinthol Original fronted by Tamil television presenter KS Suchitra, who talks about how she keeps the festival and why the first bath matters to her.
Talent: KS Suchitra.
Agencies
Credited on Cinthol's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Lightbox (in-house) | 1 campaign | 17 Jun 2026 |
| Godrej Creative Lab (in-house) | 1 campaign | 15 Oct 2025 |
| Lightbox | 3 campaigns | 8 Jan 2025 |
| Creativeland Asia | 3 campaigns | 20 Nov 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cinthol | 0 | 1 | 9 | – | 17 Jun 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Cinthol doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Which agency works on Cinthol's campaigns?
Credited on Cinthol campaigns: Lightbox (in-house) (1 campaign, latest 17 Jun 2026); Godrej Creative Lab (in-house) (1 campaign, latest 15 Oct 2025); Lightbox (3 campaigns, latest 8 Jan 2025).
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