#TheFirstPongalRitual
A Pongal campaign for Cinthol Original fronted by Tamil television presenter KS Suchitra, who talks about how she keeps the festival and why the first bath matters to her.
| Brand | Cinthol |
|---|---|
| Agency | Not named |
| Talent | KS Suchitra |
| Channels | digital, social |
| Source | MediaBrief |
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