Zara Muskuraiye, Vadilal Khaiye!
Repositioning with a new mascot Vaddy, a new sonic identity and the tagline, rolled out across TV, digital, social, OOH, retail and experiential; later extended with an AI-powered 'Dialogue Challenge'.
| Brand | Vadilal |
|---|---|
| Agency | 82.5 Communications |
| Talent | Not named |
| Channels | TV, digital, social, OOH, in-store, on-ground |
| Source | MediaNews4UAdgully |
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|---|---|---|---|
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