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AgencyIndia

82.5 Communications

Named on 10 campaigns for 9 brands on BrandMap.

Clients

Brands this agency is named with, most work first.

Campaigns

Newest first, with what our re-check found on each source.

Ad film · 15 Jul 2025

For the Bhringaraja Anti-Hair Fall Shampoo, a film shows two friends on a swing, one afraid of falling and the other reassuring her, as a metaphor for the shampoo's promise; TV in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana with a national digital and influencer rollout.

Agency: 82.5 Communications.

Rebrand · 16 Apr 2025

Repositioning with a new mascot Vaddy, a new sonic identity and the tagline, rolled out across TV, digital, social, OOH, retail and experiential; later extended with an AI-powered 'Dialogue Challenge'.

Agency: 82.5 Communications.

Ad film · 21 Jan 2025

Two ad films for Havells' male grooming range fronted by Vicky Kaushal, conceptualised by 82.5 Communications around the theme of grooming as self-expression.

Agency: 82.5 Communications. Talent: Vicky Kaushal.

Lava→#BlazekaCraze

Launch · 10 Jul 2024

A digital campaign for the Lava Blaze X featuring cricketer Gautam Gambhir in a comic avatar, conceptualised by 82.5 Communications (an Ogilvy company) around users' frustration with overpriced phones lacking real upgrades.

Agency: 82.5 Communications. Talent: Gautam Gambhir.

Digital/social · 30 Oct 2023

A phased series of films for the delivery app, the first showing a cat ordering Bisleri from the app while its owner naps, to sell the ease of ordering water online to millennials and Gen Z.

Agency: 82.5 Communications.

Launch · 23 Aug 2023

Four films by 82.5 Communications launching the FabriCare performance-fabric brand, with Shah Rukh Khan and Alia Bhatt in an action-comedy set in her home where unexpected guests threaten the upholstery; directed by Vasan Bala, produced by Dharma 2.0.

Agency: 82.5 Communications. Talent: Shah Rukh Khan, Alia Bhatt.

Integrated campaign · 8 Aug 2023

A 360-degree pan-India campaign marking Kajaria's 35th anniversary, with brand ambassador Akshay Kumar joined by Ranveer Singh as army officers in the same regiment under the message 'Hum Alag Hain, Par Ek Hi Mitti Ke Hai'. Conceptualised by 82.5 Communications and shot in Mumbai and Jaisalmer.

Agency: 82.5 Communications. Talent: Akshay Kumar, Ranveer Singh.

Bisleri→Let Loose

Ad film · 30 Sep 2022

A TVC shot in the Himalayas plays out a teasing exchange between a Himachali girl and a group of boys, urging Gen Z to be spontaneous and themselves; a 360-degree rollout across TV, digital, print and activations.

Agency: 82.5 Communications.

Show 2 more

Ad film · 11 Jun 2022

A TVC by 82.5 Communications in which Sachin Tendulkar and a personified Mr Sun talk a hesitant homeowner through the doubts that stop people installing solar, selling Luminous as the one-stop shop for it. Aired on TV and pushed on the brand's social handles.

Agency: 82.5 Communications. Talent: Sachin Tendulkar.

Launch · 17 Apr 2019

Landmark case where the agency proposed the product: 82.5 Communications (ex-Soho Square, Ogilvy Group) pitched scented cotton vests for sweaty commutes and Lux made them, launched with two TV spots and radio spots featuring Varun Dhawan.

Agency: 82.5 Communications. Talent: Varun Dhawan.

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