#BlazekaCraze
A digital campaign for the Lava Blaze X featuring cricketer Gautam Gambhir in a comic avatar, conceptualised by 82.5 Communications (an Ogilvy company) around users' frustration with overpriced phones lacking real upgrades.
| Brand | Lava |
|---|---|
| Agency | 82.5 Communications |
| Talent | Gautam Gambhir |
| Channels | digital |
| Source | afaqs! |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Lava Blaze Pro launch with Kartik AaryanLaunch · 20 Sep 2022 | Launch | – | 20 Sep 2022 |