#PyarKaMeethaBandhan (Raksha Bandhan 2023)
A Raksha Bandhan television commercial in which a boy who wishes for a sister to tie him a rakhi gets one when his parents bring home a newly adopted daughter; the second year of the hashtag, extended over social media, radio and tie-ups with housing societies and NGOs to promote adoption.
| Brand | Bikano |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, social, radio |
| Source | Financial Express |
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