AutoQueue launch campaign

Gaana's first marketing push after almost two years of silence: a TV-led 360-degree campaign for AutoQueue, a machine-learning feature that picks and plays the next song without the listener choosing. CEO Sandeep Lodha said about 60% of the budget went to television, with the rest split across radio, print and digital.

Brand	Gaana
Agency	Not named
Talent	Not named
Channels	TV, radio, print, digital
Source	Financial Express