Gaana
Gaana sponsors 1 property, mostly film, and has 1 campaign on record.
2 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Campaigns
With the agency and talent where the trade press named them.
Launch · 3 Jan 2022
Gaana's first marketing push after almost two years of silence: a TV-led 360-degree campaign for AutoQueue, a machine-learning feature that picks and plays the next song without the listener choosing. CEO Sandeep Lodha said about 60% of the budget went to television, with the rest split across radio, print and digital.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Gaana | 1 | 0 | 1 | Film | 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Gaana doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| Serendipity Arts Festival | The Times of India |
Questions people ask
What does Gaana sponsor?
Gaana has 1 confirmed sponsorship property on record, mostly in film, including Filmfare Awards. The latest is dated 2025.
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