Magicpin
Magicpin has 4 campaigns on record and no confirmed sponsorships yet.
4 of 4 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Magicpin's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Vijay Raaz | Past | 11 Feb 2022 | 22 Oct 2022 |
Campaigns
With the agency and talent where the trade press named them.
Other · 14 Nov 2024
A moment-marketing billboard timed to Swiggy's IPO that congratulated the rival ('Your IPO is killing it! Just like our food delivery prices') while pitching magicpin as the cheaper food-delivery app.
Other · 25 May 2024
An election-day promotion for the 2024 general election offering up to 40% off at more than 1,000 restaurants, eateries and fashion stores in Delhi-NCR to anyone showing an inked finger, paired with a 'Show the Finger' social push that waived delivery charges on food orders.
Festive · 22 Oct 2022
A Diwali-season digital film with Vijay Raaz urging people to take 'revenge' on two years of pandemic living (going from L to XXL, online birthdays, kaadha replacing chai) by stepping out and shopping on magicpin offers; the brand claimed 8.4 million views at launch.
Talent: Vijay Raaz.
Ad film · 11 Feb 2022
Two films for TV and digital in which Vijay Raaz is caught in a street fight and then rolls into the street in an unexpected vehicle before the camera pulls back to reveal magicpin bringing local-store shopping to the phone. Conceptualised by effenjey with magicpin's in-house team, directed by Amit Satyaveer Singh and produced by Twenty Seventh Films; 15 million cumulative views claimed.
Agency: effenjey. Talent: Vijay Raaz.
Agencies
Credited on Magicpin's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| effenjey | 1 campaign | 11 Feb 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Magicpin | 0 | 0 | 4 | – | 14 Nov 2024 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Magicpin doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
Which agency works on Magicpin's campaigns?
Credited on Magicpin campaigns: effenjey (1 campaign, latest 11 Feb 2022).
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