Viraasat Ban Ke Hi Rahegi
Kotak Mahindra Life Insurance reframed term insurance as protection for the viraasat a person spends a lifetime building, rather than as a hedge against death. Brand ambassador Rajkummar Rao plays a man saving and buying assets for his family who has not asked what happens to that plan if he is not around. It ran on digital and traditional media under the brand line Hum Hain... Hamesha.
| Brand | Kotak Mahindra Bank |
|---|---|
| Agency | The Womb |
| Talent | Rajkummar Rao |
| Channels | digital, TV |
| Source | MediaNews4U |
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