SIP Karo, Naya Future Start Karo
A national campaign from Kotak Mahindra AMC arguing against what it called quick-money addiction: betting, lotteries and speculative tips picked up on social media. It set systematic investment plans against those habits by showing the damage the shortcuts do to families, and ran on television, print, digital, social and through on-ground investor programmes.
| Brand | Kotak Mahindra Bank |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, print, digital, social, on-ground |
| Source | MediaNews4U |
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