Boldly Bangali
A refreshed identity unveiled on Mahalaya ahead of Durga Pujo. The platform moved from its single red to a red-to-purple spectrum and framed Bengali storytelling as something families now watch and share openly rather than a private indulgence for the young.
| Brand | hoichoi |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | exchange4media |
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