Two TVCs for Bangur Cement's premium products. The Bangur Magna film uses a MasterChef-style "Makaan Chef" building contest, built on the insight that what's truly strong doesn't need to shout, to show two teams building houses where the one using Bangur Magna (with CSH Gel technology) wins on a hammer-strength test; a companion "Concrete Master" film for Bangur Roofon is narrated from the point of view of a family's roof. Produced by Red Comet Films with creative agency Ginger Monkey, directed by Vikalp Chabbra; the Magna film starred Abhishek Banerjee in Hindi and Suhas in the Telugu version.
